Marketing

ZESPRI CASE STUDY ANALYSIS

Additionally, our firm strongly feels that in order for their business to continue to grow exponentially, they must increase their research and development, as well as their global marketing efforts. Hi there, would you like to get such a paper? The filled boxes or trays are stacked onto pallets before going into cool storage. Conducting extensive research in these areas will allow Zespri to gain a better understanding of how to optimally run their company while achieve the largest possible profit margins at an efficient rate. Zespri has successfully created a different strand of the kiwi fruit and is the only one capable of producing the fruit unless contracted out to other producers.

They use the differentiation strategy by ensuring they are producing top quality kiwifruit. Threat of New Entrants: In the future the outbound logistics will continue to be excellent and grow and adapt by new technology but they are currently able to successfully move million trays of kiwifruit a year. Consumers are now also demanding traceability of the product throughout the production process as part of the greater global emphasis on food safety. Upon investing in additional television advertisement slots, print advertisements, and hopefully an attempt to launch an online ad campaign, Zespri can continue to grow their brand through strong awareness and an outreach to a broader customer demographic. Zespri Group limited is currently in their maturity stage.

Where there is such an obvious imbalance in tariff level between New Zealand fruit and competitors, it can pose a significant problem as a lower tariff means that fruit is available at a lower cost to consumers and thus more attractive and returns are higher to exporters.

Search all of TKI. Upon investing in additional television advertisement slots, print advertisements, and hopefully an attempt to launch an online ad campaign, Zespri can continue to grow their brand through strong awareness and an outreach to a broader customer demographic. With orchard owners across New Zealand 4, growers globally Zespri has built an industry of growers who are passionate, committed, and customer-focused. The logistics system they are currently using is working, however if they are to expand into providing a month supply of kiwifruit, then they will need to expand their supply chain.

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The main primary activities of Zespri include outbound logistics, marketing, and services, and the main support activities include technology development and company infrastructure. Zespri Case Analysis send By clicking “Send”, you agree to our terms of service and privacy policy.

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The company has extremely good relationships with government authorities worldwide as a result of this approach and is trusted to perform in line with the policies they set down. They manage grower relationships in New Zealand and also procure fruit from around the world as well.

The financial crisis has been wide reaching and has impacted on other significant factors that influence Zespri, in particular the foreign exchange rates and the global demand and price of fuel. Since buyer power is high for this niche fruit satisfying the consumer is the top priority to obtaining profitability.

Home Contact Asia Knowledge Disclaimer. Services are another very important primary activity that adds value through customer support. Sorry, but copying text is not allowed on this site. Conducting extensive research in these areas will allow Zespri to gain a better understanding of how to optimally run their company while achieve the largest possible profit margins at an efficient rate.

zespri case study analysis

Finally, kiwifruit producers and exporters must hold their growing operations to the best standards to keep the high quality name zspri kiwifruit. This is necessary since kiwifruit is a niche fruit that can be easily substituted for another fruit. Since they work closely with retail customers they are able to obtain the long lead-time needed in order to satisfy customer demands.

Zespri Case Analysis Essay

These were then cultivated by a horticulturist. Zespri has high growing standards but due to the ideal climate to grow kiwifruit in New Zealand there are a lot of suppliers, zepri means supplier power is low. Te Kete Ipurangi Navigation: Threat of new entrants is low due to the established name Zespri has obtained due to their strict standards to produce top quality kiwifruits.

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zespri case study analysis

Threat of New Entrants: Issues of food safety are supported by programmes encompassing rigorous plant hygiene and quality control systems together with a controlled crop protection programme that is continually improved. This share issuance will provide the farmers with an invested interest in the company and create a greater intrinsic value to Zespri for years to come.

The above alternatives need to be weighed in terms of the below criteria before choosing a recommendation.

Case study 3: Zespri

Since kiwifruit is a niche market, buyer power is very high. Leave your email and we will send you an example after 24 hours Their name brand allows them to set prices, rather than take them, and the brand creates value for the firm.

Zespri uses more advanced techniques such as griddling and supplemental pollination to make sweeter fruit and enhance quality. Home Contact Asia Knowledge Disclaimer. This also means that the Zespri products the green varieties they offer are not non-substitutable to customers. Fonterra Other resources Sitemap You are here: Their outbound logistics activities include warehousing and order fulfillment are managed effective and efficiently since Zespri will cool the kiwifruit to ensure freshness, they are the main exporter of this fruit in New Zealand.

As a result, they have a relatively sustainable competitive advantage from their high-quality product offerings and rare variations of kiwifruit.

Long-term, Zespri may be able to increase suppliers globally.

zespri case study analysis